22 June 2009

FORTUM Distribution: Virtual Team enters the Global BTS Semi-Finals!

From left to right:
Lene Løkkeberg – Responsible Business Customers and Tariffs
The team’s leader: Staffan Andersson – Settlement Engineer
Petri Juhala – Technical Customer Advisor
Maarit Laiho – Process Manager

The team’s name: FORTUNE.




Team structure
Our team consists of team members from Sweden, Norway and Finland with different experiences and starting points. The only thing common for us (except working within same company) was that none of us had much of economical experiences. But in the end, this might have been one of our success factors.

In the beginning our team was not the strongest possible: participants missing, no leader and scattered in 3 countries. But once the roles were clear it started to come together. Our bearing force was the core of the team: leader Staffan and meeting facilitator Lene. The team warmed up till the end and we became stronger and stronger round by round.

The beginning and the end
The beginning almost slipped from our hands: just in time before the BTS Tournament started we were able to have our first introduction meeting: it all started to come together. Still we were missing parts of our team: but we started to learn what the whole thing was all about.

After first round we were at third position: far away from the leader team. Second round was a disaster for us: we tried to do our best, but dropped to 4th place. Even though we were just behind the third place it still felt pretty heavy. We were a little confused: at the time our main goal was to understand how the simulation works. How our decision affected our position, what did other teams do and how should we prepare ourselves to upcoming rounds.

Third round was the turning point for us: we started to gain to leader team and our previous decisions started to pay-off. We finally found the balance and managed to do the right adjustments.

The fourth and last round we polished our adjustments and tried not to be distracted by the other teams. We focused on making solid investments and not making hasty decisions just to get market shares.

After a rocky start what were our strengths? How were we able to make it through?

Learning by doing
One of our main goals was to understand how our decisions affected our position. We tried different things and after results we always analyzed how decisions affected the outcome. People whose background isn't in economics require a lot of work to understand numbers and economical terms all at once, but we were able to make it happen. It was interesting to see importance of investments.

Efficiency in meetings
We didn't have a single meeting face-to-face. All of our meetings were held with communicator and via phone: no travelling, clear facilitation, fast decision making and common agreement of decisions. Our longest meeting took 2 hours.

Intuition or simply luck?
The common sentence from us was: let's go with this and see what happens. After two first rounds we didn't fully understand what was happening. Once we got the understanding it was pure curiosity to see how our decisions affected results. It was very exciting to see the results.

Patrick Ekman, Manager CS Relations/Business Development, FORTUM DISTRIBUTION AB